In my career as a business plan consultant, I have asked my customers how they acquire new customers and how efficiently they get to communicate to and with them. Feedback from a sample of them has been the same, “Facebook”. So I have gone ahead to ask myself, Why Facebook? When I first opened a Facebook account, all I wanted to achieve was to be at par with my classmates in form three who were already in Facebook and telling lots of stories that they collected and shared on the platform. Indeed, since inception in 2004, Facebook has grown to become the world’s second most visited site with billions of visitors every week. It is no longer a static site as its algorithms and features keep changing. Facebook has evolved from just a social network to an ideal business platform through its unique infrastructure for information exchange, communication and connecting to
maintain and form relationships. Consultants, Corporations and SMEs have a cost effective alternative to connect with their potential customers through Facebook. With the continued advancement of WhatsApp Business, Facebook Messenger and integration of Instagram with Facebook, Facebook has proven to be ideal for business ahead of its competitor Google which owns G-Mail, G-Suit, YouTube and Chrome among other tools for business. In summary, follow the numbers. Facebook has these numbers regardless of size and specialization of the entrepreneur. “Twothirds of Facebook users say they visit a local business Facebook Page at least once a week.” (Kawaf, & Istanbulluoglu, 2019).
Columned by Rick Okinda.